Natura Brasil – A Natural Beauty Line Based On The Fruits of Brazil

4 Jul

With all eyes on Brazil these days, not just for the World Cup, but also for its natural beauty and impressive luxury market, I thought it high time to introduce to our readers the fabulous all-natural beauty care product line called Natura Brasil.

 

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by Paige Donner

 

With the world’s eyes on Brazil during these final days of the World Cup soccer matches, I saw that it was high time to shine the spotlight on one of the great organic body care/ beauty product lines on the planet :

 

Natura Brasil

It’s extraordinary to realize that this product line, certified organic and established in 1969, can be the 5th largest organic personal product care company in the world, yet still be virtually unknown in the North American market.

 

A Few Facts And Figures

 

  • Natura Brasil’s total annual revenue – €2.18 billion  (R$ 7.3 billion).
  • #1 personal care product leader in Brasil.
  • 5th largest personal beauty care/ cosmetics line globally (organic).

 

Natura Brasil today produces body lotions, hand creams, makeup, hair care products, perfumes and personal care product accessories. Most of its range of lines are created around native Brazilian fruits and nuts that also lend health properties to the body. Examples are the celebrated açai, but also the Buriti and the nut we call the Brazil Nut, the castanha, as well as many other native Brazilian plants and fruits.

 

Founded in 1969 it is fair to say that Natura Brasil is a pioneer in the organic, chemical-free personal body care craze.

 

The company is founded on a business model of direct sales. Here in the US we are familiar with this through companies such as Avon and Mary Kay Cosmetics. To date, Natura Brasil counts 1.6 million representatives as part of their direct marketing sales force.

In addition to that, the company also counts over 7,000 collaborators in Brazil, Argentina, Chile, Mexico, Peru, Colombia and in France.

A few of the eco-responsible programs the company had adopted over the decades of its founding are certified carbon neutral enterprise since 2007, partnered with its supplier-producers in the Amazon to co-develop sustainable agricultural methods, use of organic alcohol in its perfumes ( a rarity in the fragrance industry) and sustainable packaging for its products.

natura brasil logo

Highlight Natura EKOS

 

This product line of Natura Brasil was launched in 2005 in France ; in 2000 in Brazil. It is emblematic of the company’s sustainability ethics and its devotion to organic ingredients and products.

 

natura brasil castanha ekos

Natura EKOS products act as product-ambassadors for all that is good about native and natural Brazil. The products celebrate the country’s natural richness and communicate about the native Amazonian culture’s deep knowledge regarding their region’s plants and fruits, sharing with us their hidden secrets.

 

Açai Berry Hand Cream – Natura EKOS Açai

 

Dreaming of soft, supple hands that smell deliciously berry fruity ? The Natura Ekos Açai Berry hand cream is your go-to hand care product. It hydrates for up to 24hours.

 

The açai berry oil used in its formula protects your hands from free radicals with its organic anti-oxidant properties. For best results, use it all the way to the tips of your finger nails. 77.6% of the formula’s ingredients are vegetal-origin.

 

For more information on this and other Natura Brasil EKOS products, visit NaturaBrasil.fr.

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Açai Harvest in Brazil

4 Jul

by Paige Donner

Açai berry branch with fruit

Each and every year in Brazil the population awaits its annual açai berry harvest with bated breath. It’s akin to the yearly Beaujolais harvest in France. A time of year filled with celebration and abundance.

The açai berry has been inching its way into the North American mainstream for at least a decade now. Hailed as a little berry packing a powerfully healthy punch, we first welcomed it in smoothies and nutrition bars.

 

Indeed some of the properties of the mythical açai berry are :

 

  • Health tonic elixir
  • Anti-oxidant
  • Anti-inflammatory
  • Sweet, Fruit and Fragrant

 

Açai - Cofruta Community Açai berry harvest - man with basket

Açai berries transported by riverboat

 

Health Properties Of The Açai Berry

For centuries this berry has been used for its health properties by the local Abaetetuba community in the northern Brazilian state of Pará.

 

The whole of Brazil has embraced the açai berry since many decades for more than its medicinal uses, however. Indeed the culture celebrates the annual harvest by making candies, sweets, and other delicacies out of the dark purple, pulpy and fruity berry.

 

Its deep purple color are indicative of the berry’s rich anti-oxidant properties. And if you’ve never tasted açai before, the flavor pyramid to expect is : red fruits such as raspberry and wild strawberry giving way to wood berries like blackberries and blueberries ending on a final note of sandal wood and light, aromatic woods.

Açai - Cofruta Community

 

Natura Brasil’s EKOS Açai Body Care Line

 

For its EKOS Açai line of body care products, Natura Brasil works with the Cofruta Community, a co-op based in the Pará state of Brazil, who does the bulk of the annual berry harvest.

 

COFRUTA = Fruit Growers Co-operative of Abaetetuba

 

This is the co-operative, who in their native Amazonian forest, produces and harvests 95% of the total Brazilian açai berry crop each year.  The co-op is made up of several hundred families. The açai berries they harvest are certified organic and along with Natura Brasil, working with them for several decades now, they have developed a sustainable harvesting method. The co-op even produces their own açai berry syrups and jams now in a factory they built in their native Amazonian forest in 2002.

 

Products from Natura Brasil made from the açai berry harvest are released in limited edition quantities each year. They include :

 

Triphasée Shower Oil – this fruity and light oil goes on fresh all over your body on still moist, just showered skin. It contains oil pressed directly from the organic açai berry, thus containing concentrated amounts of pure anti-oxidant properties. A fresh, fruity, fragrant scent.

 

Frescor – the eau de toilette made from organic alcohol and essential oil extracts from the fresh açai berry harvest.

 

Hand Cream and Body Lotion –  These products each give 24hours and 30 hours respectively of skin hydration as well as offering anti-inflammatory and anti-oxidant protection.

Ekos Acai_FleurCreme

For more information about these products and the sustainable harvest program that Natura Brasil has institituted with the native Amazonian COFRUTA community in Brazil, go to NaturaBrasil.fr.

 

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Une Way Of Life: Burnt Red Nails

3 Mar

By Paige Donner

We love (as in love ! love !) Une’s Slightly Burnt Red nail enamel. Red livens up any outfit and adapts to all clothes and makeup, regardless of coloring. Deep and almost brickishly red, it’s a perfect color for early spring and on into the summer. Did we mention how nicely it wears with a deep brown tan ?

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Something else you’ll find with UNE nail poishes is an XXL brush that applies your enamel varnish on your nail in one easy stroke. Its not-too-hard, not-too-soft brush fans out over the nail so you’ve got full color coverage precisely and in a flash of one brush-stroke.

And since it’s UNE, ethical is part of the product and part of the packaging. For instance, on the back of each nail polish bottle label is the figure that indicates the percentage of natural origin ingredients for each varnish shade : C09 our Slightly Burnt UNE Red lovely is a whopping 72.1% natural origin.

The Base and Top Coat otherwise known as C00 is 85% natural origin. This adds a natural Ultra-Shine to any of the nail enamel colors.

The color pigments ? They are mineral.

The petrochemical derivatives found in most nail varnishes ? UNE replaced them with equally effective natural origin ingredients : cotton, potato, manioc, algae.

New for this Spring are the 4 shades to match skin color, ranging from NUDE to cocoa brown. Forbidden and exciting shades to wear on your hands as we cruise towards warmer weather.

Other members of the UNE nail enamel color wheel are the SHIL family of shades. These are 2 Natural Shades (soft pink, light beige), 2 Shades Inspired by Lips (blush red, slightly burnt UNE red), and 4 Inspired by Eyes (taupe, khaki, smokey, denim).

SHIL stands for Skin, Hair, Iris and Lips. It’s a sort of (shhh ! secret) code invented by UNE to create natural colors that enhance women of all ages. These shades take their inspiration from the natural shades of Skin, Hair, Irises and Lips.

You can rely on your 3-in-1 UNE nail color formula – that’s Base, Color and Extreme Shine – to be formaldehyde-, phthalate- and toluene-free.

Oil-Based Nail Polish Remover

And now for the real kicker ! UNE likes to say that they don’t know the meaning of impossible. So when faced with creating a natural nail polish remover, they went in the direction of OIL-Based and all natural.

The First 100% natural origin, zero fragrance remover.

What’s more, it not just respects your nails but your cuticles too. Want to know what’s in it ?

80% natural origin solvents extracted from plants.

20% sweet almond and apricot oil

On the light, blossom green bottle you’ll find listed the ingredients, detailing the percentage of natural origin ingredients : 100%

It’s also 100% effective in removing the UNE nail natural ingredient nail polishes. Even my Spring-Summer fave, the Slightly Burnt UNE Red. If only for a color refresh !

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Couvrance – For A Complexion Worthy of The Big Screen

14 Feb

by Paige Donner

Cake-free and doll perfect. That’s you, right ? Of course it is ! And if you feel you need just a tiny little nudge of help in getting there, look no further than Couvrance, the clean pure makeup by Avène, and its line of complexion correcters and foundations.

Couvrance is based on the premise that a woman’s skin is one of her most sensitive and prescious organs. Hence, tender loving care are the operating words here for this line of medical makeup.

The other philosophy is to use the correcter sticks that come in Coral, Yellow and Green to neutralize those small flaws, bags under the eyes and tiny blemishes. Once these small imperfections are made invisible through the delicate application of counter-balancing correcters, a light sheen of Couvrance Compact Foundation Creams can be applied to achieve that flawless Big Screen finish.

Since Valentine’s Day this year is yet again smack dab in the middle of Awards Season, here are some tips that will keep you looking your fresh, radiant and thoroughly seductive self, whatever the occasion :

Dark Circles Under The Eyes

First – and always – thoroughly moisturize under the eye before applying complexion correcters.

For brown undereye circles – Use the coral concealer stick which works for darker skin, the type of skin that tends toward brown undereye circles. The Couvrance Coral Concealer stick creates a very luminous and natural anti-dullness effect.

For blue undereye circles – The Couvrance Yellow Concealer stick works wonders in neutralising the appearance of blue undereye circles.

More Tips on the Concealer Sticks:
Green – neutralises redness, spots, small blemishes

Yellow – neutralises bruises and dark spots
Coral – neutralises brown spots, melasma

Technique « Since your small imperfections have now been neutralised, there’s no need to apply coat after coat of foundation. Instead focus on texture and application techniques, with the desired results in mind. »

Use a brush to apply the Couvrance Fluid Foundation Corrector. This will achieve the appearance of a flawless complexion by casting a veil over your skin. If your complexion tends towards the grey or dull (such as during winter months!), choose a shade with a hint of pink to freshen up your complexion. Choosing a shade that is slightly ligher than your skin tone can help your face appear younger. (Darker shades tend to add years.)

Now, for the finishing touches, you can actually « draw » on your face with the Couvrance Concealer Pen.

These work by applying them to your face after your foundation (to avoid running). The areas of application are on these points : the forehead, nasolabial folds, tip of the nose, corners of the mouth, hollow of the chin.

This adds contour and illumination to your face.

Last step – Mattify your makeup with a dusting of the Couvrance Mosaic Powders. *Hint – these can be used as an eye makeup palette as well.

Whether you set your makeup with the translucent Mosaic Powder, the Radiance or the Bronzer, each are sure to have your makeup lasting all night long and a quick re-dusting of the Mosaic Powder in its slim white compact case during the evening, or any time, will keep your face shine-free.

Nooowww you’re ready for your Big Screen close-up, you doll, you !

*Couvrance are high-tolerance formulas designed for sensitive skin types. They contain no preservatives, no fragrances and are hypoallergenic. They do not smear ; they offer UV protection and are resistant to water and perspiration.

Couvrance by Avène.fr

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Une Way Of Life – Skin Ideal Youth Serum Foundation

5 Feb

by Paige Donner

What do buddleiia davidii and thymus vulgaris have to do with your skin’s flawless finish ? Read on and I’ll tell you what…

Greening Beauty SKIN-IDEAL-FOUNDATION-YOUTH-SERUM_VISUEL-MANNEQUIN

Bourjois’ UNE line of cosmetics includes the newly released Skin Ideal Youth Serum Foundation, a youth-extending formula. Aptly named, this elixir is as much a foundation that gives your complexion a radiant clean flawless finish as it is a serum that incorporates these plants harvested from the Swiss Alps that help fight the dangerous effects of pollution with their anti-oxidising properties.

Cultivates the Natural Look and Reaps Youthfulness

How does Skin Ideal diminish signs of age as a mere foundation ?

Greening Beauty SKIN-IDEAL-FOUNDATION-YOUTH-SERUM_VISUEL-GAMME2

« It’s a question of lightness, affinity with the skin, harmony with the complexion and respect for each woman’s natural look…

UNE’s Skin Ideal Youth Serum Foundation brings out the youthfulness of the face with very little make-up, resulting in a natural, ageless grace.

The dominant magic component in Skin Ideal is a product of green chemistry called Hyaluronic Acid. Do you love to see your skin « plumped up » looking dewy and hydrated ? The Hyaluronic Acid in Bourjois’ Skin Ideal is obtained by biosynthesis from lactic acid. It has a specific affinity with the skin, which it naturally and intensely hydrates, re-inflating and « plumping up » your complexion.

Light As A Feather

Skin Ideal is an EcoCert product, meaning that 98.2% of the total ingredients are of natural origin. So its featherweight qualities and ultralight emulsifiers are unique and offer a revolutionary glide and smoothness in a natural formula.

How ? UNE’s Skin Ideal uses a derivative of rice oil combined with arginine. The rice oil and arginine combination is a new generation of natural emulsifiers that give comfort to your skin and emollience to the Youth Serum Foundation. Your morning’s application, good for the whole day, glides on and blends into your skin in perfect homogeneity. It leaves a delicious sensation of feather like comfort and sensations of « nothing on the skin ».

To add to the magic effect of your flawlessly finished skin, UNE has included silica and mica combined in the form of powder micro-beads for an ultra-radiant soft focus effect. It’s an optical effect, but one that takes off a few years in an instant.

Skin Ideal is a youth enhancer, a friend to your complexion. It brings out natural light, freshness, radiance and, as a result, boosts your self-confidence. It is not a veil for your complexion nor is it a second skin. Its Organic Jojoba oil nourishes the skin without a greasy effect. Organic Argan Oil helps protect the skin’s youthfulness. Beeswax, the ultimate natural product, forms a protective film against external effects.

Makeup Tips from UNE :

« More is the enemy of good.

To look younger, it is necessary to lighten makeup and take particular care with the choice and apply foundation evenly without adding thickness.

Always choose the shade as close as possible to the natural skin tone : paler it looks dull, darker it ages.

Be sure to spread it evenly up to the base of the throat to avoid marking. »

More at UneBeauty.com/fr

Cosmetiques.ecocert.com

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Mascara: Green Is The New Pure Black

21 Jan

by Paige Donner

With awards season fully underway and the first of 2014’s runway shows revving up for the world’s hottest fashion weeks, a girl needs her go-to makeup product right at hand. Yes, mascara.

Of course ! Mascara .

According to Premium Beauty News, 54% of women say they couldn’t go without mascara. And counting all distribution channels combined, a whopping one billion little tubes of mascara are sold each year.

Still, one woman out of two claim to have sensitive eyes and who doesn’t want to pamper their peepers ?

So for all you awards show and fashion divas, and all the rest of us lovely creatures who prefer just to watch the parading down runways and red carpets from our perfectly made up eyes, Greening Beauty has scoured the makeup world to find our top picks for green glam when it comes to mascara.

They are Bourjois’s UNE Green Pride Volume Mascara and Avène’s High Tolerance Mascara in its Couvrance line of cosmetics.

UNE is a lusciously lip-smacking green line of makeup, available in Europe (not yet in North America but can be found online) created by Bourjois, one of France’s most established makeup manufacturers. And now they’ve reinvented Black, for the Ultra Black Green Pride Volume Mascara.

Avène is a leading French cosmetics house that specializes in sensitive skin and is one of the pioneers of cosmeceuticals. Their full name is Laboratoires Dermatologiques Avène and for their newest mascara, High Tolerance Mascara, just released in November ’13, they have focused on a product that wears easily not just for women with sensitive eyes or contact lenses, but also for women who want their eyes to sparkle and shine from behind lush, long, black (or brown) lashes.

A few highlights of UNE’s organic and Ultra Black Mascara :

  • Ecocert certified. Means 100% of total ingredients are from natural origin.
  • Boosts lashes by 14x using a combination recipe of three natural waxes : shea butter, carnauba and beeswax. These sculpt, coat and maximize the sheen of the lashes.
  • Holds for 16 hours thanks to the natural polymer, xantham gum.
  • Absolute black for the Ultra Black pigment achieved by pure iron oxide.
  • Brush is small and equipped with supple fibers and « reservoir spaces », a technology that evenly distributes the mascara to avoid clumping, applying the perfect amount in a single sweep.
  • Easily removeable. No rubbing, just dab with spring water and the makeup dissolves gently, respecting sensitive eyes and keeping eyes young looking.

A few highlights of Avène’s High Tolerance Mascara

  • Dedicated to dermatology since 1743, Avène has pioneered the concept of « sterile cosmetiques » or ultra pure cosmetics.
  • The Ultra pure pigments for both their black and brown mascaras have a minimum of metal content.
  • No Paraben. No Phenoxyethanol. No chlorophenesin. No fragrance.
  • Acacia gum allows for full lashes with no clumping. Even after applying several layers. The sheathing and film producing of the natural polymer – acacia gum – mean each lash is coated for perfect definition.
  • Ultra light micro beads in the silica powder increase volume while maintaining a natural effect.
  • Volumising effect : +42% Lengthening effect : +39%
  • High precision brush curved in the shape of an eyelid. Concave side works to make the lashes fuller and lusher. Convex side works to separate the lashes for better definition.
  • Long-lasting : More than 8 hours. Guarantees no clumping while giving high-volume and curl.
  • Easily removeable. Spray a bit of Avène Eau Thermale (natural and very pure French spring water) on your eyes and gently dab with cotton pad to remove.

And Voila’ ! You will not only have the mirrors to your soul shining like rock stars, but your eyes will be saying thank you the whole time to you, too.

http://cosmetiques.ecocert.com

http://www.unebeauty.com

http://www.pierre-fabre.com (Laboratoires Dermatologiques Avène)

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What Handcrafted Luxury Looks Like

28 Jun

Ever wonder what one-of-a-kind handcrafted luxury looks like? Calleen Cordero’s new video takes you behind the scenes on a tour of our N. Hollywood factory; where over 45 skillful artisans hand-make your favorite footwear, handbags and accessories.

See for yourself the time, dedication and beauty that goes into making each piece.

Factory Video

New Retail Locations!
Sunset Plaza: 8659 Sunset Blvd., W. Hollywood CA 90069 T: 310.360.0527

@GreeningHollywood

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Elle Magazine 2013 Green Star Winners

28 Jun
True Natural Benecos Lavera Natural Beauty Begins Here!

Look who's in ELLE Magazine! Green Star Winners!
Green Star 2013 Winner - True Natural Sunscreen
Green Star Winner - Lavera Self Tanner

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Sirius XM Satellite’s Green Is Good Radio Features Paige Donner, Founder Local Food And Wine

28 May

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Paige Donner, journalist, blogger, eco-activist, actor/filmmaker and more, returns to the show from Paris to discuss her passion for local food and wine. Donner became more interested in the marriage of regional wines and local food when she was in British Columbia to cover the 2010 Winter Olympic Games. Three and a half years later, her Local Food and Wine media platform and blog has spanned the globe, covering the world’s great winemaking and local food producing regions. As her knowledge of the globe’s wine regions grew, so too did her concern for how climate change could potentially impact viticultural areas.

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Paige Donner

Founder, Local Food And Wine

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“Wine grapes have long been recognized by scientists as being the most sensitive agricultural crop in terms of climate change,” Donner reveals. “What you see happening in wine regions [could preview] what is coming down the pike for other agricultural regions.”

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DIY Healthy Shiny Hair Summer ’13

6 May

re-published from Hungry For Change

1. All Hair Types: Avocado and Honey

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