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Natura Brasil – A Natural Beauty Line Based On The Fruits of Brazil

4 Jul

With all eyes on Brazil these days, not just for the World Cup, but also for its natural beauty and impressive luxury market, I thought it high time to introduce to our readers the fabulous all-natural beauty care product line called Natura Brasil.

 

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by Paige Donner

 

With the world’s eyes on Brazil during these final days of the World Cup soccer matches, I saw that it was high time to shine the spotlight on one of the great organic body care/ beauty product lines on the planet :

 

Natura Brasil

It’s extraordinary to realize that this product line, certified organic and established in 1969, can be the 5th largest organic personal product care company in the world, yet still be virtually unknown in the North American market.

 

A Few Facts And Figures

 

  • Natura Brasil’s total annual revenue – €2.18 billion  (R$ 7.3 billion).
  • #1 personal care product leader in Brasil.
  • 5th largest personal beauty care/ cosmetics line globally (organic).

 

Natura Brasil today produces body lotions, hand creams, makeup, hair care products, perfumes and personal care product accessories. Most of its range of lines are created around native Brazilian fruits and nuts that also lend health properties to the body. Examples are the celebrated açai, but also the Buriti and the nut we call the Brazil Nut, the castanha, as well as many other native Brazilian plants and fruits.

 

Founded in 1969 it is fair to say that Natura Brasil is a pioneer in the organic, chemical-free personal body care craze.

 

The company is founded on a business model of direct sales. Here in the US we are familiar with this through companies such as Avon and Mary Kay Cosmetics. To date, Natura Brasil counts 1.6 million representatives as part of their direct marketing sales force.

In addition to that, the company also counts over 7,000 collaborators in Brazil, Argentina, Chile, Mexico, Peru, Colombia and in France.

A few of the eco-responsible programs the company had adopted over the decades of its founding are certified carbon neutral enterprise since 2007, partnered with its supplier-producers in the Amazon to co-develop sustainable agricultural methods, use of organic alcohol in its perfumes ( a rarity in the fragrance industry) and sustainable packaging for its products.

natura brasil logo

Highlight Natura EKOS

 

This product line of Natura Brasil was launched in 2005 in France ; in 2000 in Brazil. It is emblematic of the company’s sustainability ethics and its devotion to organic ingredients and products.

 

natura brasil castanha ekos

Natura EKOS products act as product-ambassadors for all that is good about native and natural Brazil. The products celebrate the country’s natural richness and communicate about the native Amazonian culture’s deep knowledge regarding their region’s plants and fruits, sharing with us their hidden secrets.

 

Açai Berry Hand Cream – Natura EKOS Açai

 

Dreaming of soft, supple hands that smell deliciously berry fruity ? The Natura Ekos Açai Berry hand cream is your go-to hand care product. It hydrates for up to 24hours.

 

The açai berry oil used in its formula protects your hands from free radicals with its organic anti-oxidant properties. For best results, use it all the way to the tips of your finger nails. 77.6% of the formula’s ingredients are vegetal-origin.

 

For more information on this and other Natura Brasil EKOS products, visit NaturaBrasil.fr.

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Chronos crème de jour et nuit 2

 

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Açai Harvest in Brazil

4 Jul

by Paige Donner

Açai berry branch with fruit

Each and every year in Brazil the population awaits its annual açai berry harvest with bated breath. It’s akin to the yearly Beaujolais harvest in France. A time of year filled with celebration and abundance.

The açai berry has been inching its way into the North American mainstream for at least a decade now. Hailed as a little berry packing a powerfully healthy punch, we first welcomed it in smoothies and nutrition bars.

 

Indeed some of the properties of the mythical açai berry are :

 

  • Health tonic elixir
  • Anti-oxidant
  • Anti-inflammatory
  • Sweet, Fruit and Fragrant

 

Açai - Cofruta Community Açai berry harvest - man with basket

Açai berries transported by riverboat

 

Health Properties Of The Açai Berry

For centuries this berry has been used for its health properties by the local Abaetetuba community in the northern Brazilian state of Pará.

 

The whole of Brazil has embraced the açai berry since many decades for more than its medicinal uses, however. Indeed the culture celebrates the annual harvest by making candies, sweets, and other delicacies out of the dark purple, pulpy and fruity berry.

 

Its deep purple color are indicative of the berry’s rich anti-oxidant properties. And if you’ve never tasted açai before, the flavor pyramid to expect is : red fruits such as raspberry and wild strawberry giving way to wood berries like blackberries and blueberries ending on a final note of sandal wood and light, aromatic woods.

Açai - Cofruta Community

 

Natura Brasil’s EKOS Açai Body Care Line

 

For its EKOS Açai line of body care products, Natura Brasil works with the Cofruta Community, a co-op based in the Pará state of Brazil, who does the bulk of the annual berry harvest.

 

COFRUTA = Fruit Growers Co-operative of Abaetetuba

 

This is the co-operative, who in their native Amazonian forest, produces and harvests 95% of the total Brazilian açai berry crop each year.  The co-op is made up of several hundred families. The açai berries they harvest are certified organic and along with Natura Brasil, working with them for several decades now, they have developed a sustainable harvesting method. The co-op even produces their own açai berry syrups and jams now in a factory they built in their native Amazonian forest in 2002.

 

Products from Natura Brasil made from the açai berry harvest are released in limited edition quantities each year. They include :

 

Triphasée Shower Oil – this fruity and light oil goes on fresh all over your body on still moist, just showered skin. It contains oil pressed directly from the organic açai berry, thus containing concentrated amounts of pure anti-oxidant properties. A fresh, fruity, fragrant scent.

 

Frescor – the eau de toilette made from organic alcohol and essential oil extracts from the fresh açai berry harvest.

 

Hand Cream and Body Lotion –  These products each give 24hours and 30 hours respectively of skin hydration as well as offering anti-inflammatory and anti-oxidant protection.

Ekos Acai_FleurCreme

For more information about these products and the sustainable harvest program that Natura Brasil has institituted with the native Amazonian COFRUTA community in Brazil, go to NaturaBrasil.fr.

 

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Greening Beauty Gift Giving In The Age of Organic

4 Nov

The challenge of holiday gift giving is a. to be unique and b. to be not so unique that your gifts go unappreciated.

For the ladies (and men!) on your list this holiday season 2012, organic beauty products are some of the best choices because they not only fulfill everyday needs and are useful products that most of us ritually use, they are also the healthier version of those personal care products we tend to use every day.

mvorganics greeningbeauty.wordpress

mvorganics greeningbeauty.wordpress

Marie Veronique Organics falls squarely into this product category of Good For Your Skin and Good For The Planet, Too. Marie Nadeau is a former chemistry teacher based in Berkeley, California who decided to create a simple skin care product line-beauty regime with the help of her physicist daughter, Dr. Jay Nadeau. As a mature woman going into this business venture, Marie’s emphasis was on anti-aging through the use of intelligent sunscreens and skincare …”the most important being safe and effective sunscreens made with intelligent ingredients.”

Just what are “intelligent ingredients” you may be wondering? Well, for the MVOrganics Moisturizing Face Screen / Everyday Sheer Coverage which protects against UVA rays with its non-nano zinc oxide, think red raspberry for healing and moisturizing, sea buckthorn and emu oils for their anti-premature aging reinforcements all topped off with a rich dose of anti-oxidants.

The sheer tinted coverage comes in SPF30 and SPF20 (with green tea and coffee berry extract) and both are hits over at the EWG. Tip: only those with porcelain skin tones can get away with wearing the Everyday Sheer Coverage SPF30; the SPF20 is good for most other skin tones. In fact, the product offers such complete skin tone even-ing coverage that when it was first marketed as simply a sunscreen, ladies started wearing it out in the evening as a light foundation and loving the matte effect it gives to the facial skin.

Not to miss – and this goes for you guys, as well – are the MVOrganics Anti-Aging mist and Anti-Aging Oil+. The mist is slightly fragrant with hints of geranium essence while the Anti-aging Oil that you gently massage into your neck, chest and face while the skin is still moist contains over 20 different kinds of oils like kiwi seed oil, meadowfoam oil and tamanu oil which results in a soothing essence reminiscent of that last great Swedish massage you had.

Packaging for the products is recyclable and the ingredients are all bio-degradable. “We don’t use toxins, petroleum-based products, nanoparticles, or anything else that’s potentially harmful,” states the founder, Marie Veronique. Check their website for prices and more product information.
mvorganics.com

@GreeningBeauty

 

L’Essence Des Notes Perfume – Paris

15 Oct

essencedesnotes - greening beauty

by Paige Donner

Some of the freshest scents coming from Paris, France these days are from an artisan “parfumeur” dedicated not just to the clean purity of scents, but also to the clean purity of a perfume’s composition. The woman behind the brand is Huong Mangin, a French woman whose family originated from Vietnam. Her perfumes are created in Grasse, the historic “perfume capital” of France, and, arguably, the world.

During the recent Rives de la Beaute’ held in Paris this Autumn, much discussion surrounded the topic of “Scent as Art.” To elaborate, the discussion’s central point is about creating museums of scent, whereby a perfume can be held up, enshrined and admired as the piece of art, and historical reference point, that it is.

While she was designing her perfumes, Huong Mangin, General Manager of Fragrance et Beaute Francaises recalled her childhood scent-memories from Vietnam – the delicate florals, the fresh herbs and spices, the raw fragrances of her childhood and her ancestral home. When she began working with the iconic 5th generation family house of Mane, based in Grasse, in the south of France, these were some of the perfume essences she put forward in her design wishes.

Master perfumers Christian Vermorel, Céline Ripert and Frédérique Terranova took their cues from Madame Mangin and went to work creating the sublime perfumes that are L’Essence des Notes. The scents they worked with in their creations are from the Citrus/Fruity, Fougere, Chypree, Floral, Wood and Oriental/Amber families. Each perfume has a top note, a heart note and an end note. The top note and the end note are always different,  – the true mark of a quality perfume.

Some of the original perfumes you can find in the L’Essence des Notes perfume line: Orange & Litsee, Citron & Petitgrain, Lavande & Romarin, Cardamome & EmbrunsPamplemousse & Basilic, Myrte & Bergamote, Vetiver & Patchouli, and Coriandre & Bois de Cedre.

Their newest offerings are the premium range. These perfumes are: Rose de Kelaa, Oud de Kyara, and Oud d’Angkor. These are sensual perfumes that carry names to evoke journeys and the sense of escape.

Another remarkable thing about these perfumes are that they are ISO 9001 certified, which is a certification guaranteeing quality manufacturing procedures. Indeed, these perfumes are so clean, they are sold in Pharmacies in France. Mangin created her perfumes so that they would be as clean and natural as possible, and have sublime, enduring scents, the combinations of which are innovative and fresh.

lessencedesnotes.com

@GreenBlogNetwork

Neal’s Yard Remedies Makeup

9 Oct

by Paige Donner

Neal’s Yard Remedies, the UK-based natural remedies, skincare, bodycare and now makeup line, feels that the Tree is a perfect symbol of beauty: The roots represent our health/inner beauty, and the outer blossomings of gorgeous leaves, fruits and flowers are symbols of our outward beauty. That’s the logic behind their logo.

Neal's Yard Remedies Greening Beauty

So when they moved into developing their makeup line, after several years of careful thought and reflection, they knew that mineral makeup was the direction to go in.  However, based as they are on holistic and organic remedies masquerading as personal care products and skincare, they wanted nothing to do with the common additives found in many of the mineral-based makeups on store shelves today. One good example is talc and talcum powder. Believe it or not, many “mineral” makeup lines today use these as fillers to round out their color-based mineral makeup lines. But never NYR!

White Tea (Powder)

So what NYR did before ever launching their makeup line in any of their 42 U.K. stores (70 boutiques worldwide) was to do a fair bit of research focused around white tea and white tea powder.

NYR Makeup Greening Beauty

“Color That Cares”

Many of us know white tea as the super anti-oxidant we can sip, but what NYR lab researchers found was that white tea, ground up as a powder and used topically on the skin, also makes for a superb anti-oxidant ingredient and free-radical protector for the skin. So when you apply any of the Neal’s Yard Remedies mineral makeup, on face, eyes, cheeks and lips, you are actually doing your skin a favor by giving it a good dose coating of anti-oxidant and free-radical fighting White Tea.

Autumn’s new shades are gorgeous gem colors such as plum,  royal blue, blue bell and silver birch. When you add just a smidgen of water to your makeup brush, the mineral color makeup for your eyes, for example, goes on wet and stays on all day long. What’s more, these mineral makeups in rich and flattering pigments are the first makeup line to be Soil Association Certified.

On The Horizon: Soon to be launched – by end of 2012 in the U.K – is their new range of lipsticks in a range of luscious shades. And for 2013 they promise to have come out with a jaw-dropping, eye-popping fully-functioning, organic based mascara.  For U.S. customers, NYR lipsticks will be available by early 2013.

Never Tested on Animals, Fair Trade, Natural, Organic – Neal’s Yard Remedies

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We Love Lovea!

8 Sep
by Paige Donner

Pomegranate and rice oil? To bring out the shine and preserve the rich color in your color-treated hair? Yes and it’s brand new by the French beauty line, Lovea, who specially formulates a complete organic line for us Natural Beauties.

La Grenade – Leave-In Hair Shine Conditioner

Tannins, polyphenols and vitamin C, all nutrients found abundantly in a simple little red pomegranate, work to enhance the health and shine of your colored hair. Spray it on damp or dry, style, leave it in (Yes, don’t rinse!) and your hair will have healthy shiny bounce all day long. 

How the spray in color-enhancing conditioner works: the tannins from the pomegranate afix to the keratin of the hair shaft, thus preserving color. The organic rice oil intensely nourishes the hair follicles resulting in healthy, shiny, lustrous hair. And the two combined together make a formidable foe against UV rays which also helps to preserve the soft silky shine of your hair color. It’s light enough, too, to use every day. Couple it with the Pomegranate Shampoo, fortified with aloe vera, to boost your beautiful results.

Dead Sea Salt Scrub

Lovea_dead_sea_salt_scrub_-_gr

Also new from Lovea Bio is their Dead Sea sourced salt scrub. Crystals of rock salt from this mythic source known throughout the ages by Mediterranean beauties as a source for health and beauty rituals, are embedded in a generous mountain of almond, jojoba, sesame and argan oils which leave your skin nourished more than skin deep. The scrub works to purify and invigorate the skin grace a’ its rich Dead Sea Salt calcium deposits; Its potassium re-balances and hydrates.

Truly a luxurious spa treatment in a jar, the Dead Sea Salt Scrub, 98% natural and sourced from this Biblical beauty oasis perched between Israel and Jordan, will leave your skin feeling soft, hydrated, pampered after regular use. The almond oil softens the skin, especially the delicate areas, sesame oil is rich in Vitamin E, jojoba helps to restructure the skin and argan oil protects and nourishes. 

We love these two new products from Lovea Bio for skin and hair, to help repair and replenish, especially after a summer of sun, surf and sand! 

@GreeningBeauty

Recycle, Reuse, Rejoice!

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Suki Tinted Active Moisturizer

16 Jun
Suki_interview_greening_beauty

by Paige Donner

White Willow Salicins and Natural Retinol Liposomes are just a couple of the ingredients in this latest evolution of Suki Tinted Active Moisturizer. If there’s one thing that Suki does, it’s that she listens… she listens to her skin’s needs, she listens to her clients’ skin needs and then she develops and formulates her synthetic-free advanced technology pure makeup accordingly.

I’ve never had the luxury of applying a foundation that actually feels like it’s soothing as it makes contact with my sensitive facial skin. In this much-improved product, the Suki Tinted Active Moisturizer, my skin benefits from the comfrey-sourced allantoin to make the application feel like a treatment for my skin that I’m applying underneath the rest of my makeup.
I’ve also learned to regulate the thickness of coverage by taking Suki’s advice and mixing a pump of the foundation with a dab of my favorite Suki Balancing Day Lotion to achieve a lighter coverage for day. For evening, I often use the tinted moisturizer, that goes on like a foundation alone for deeper coverage.
Suki_greening_beauty
I love that when I wear this makeup, I can trust that it’s boosting my natural cell turnover and collagen synthesis. That it fights free radicals with its vitamin packed antioxidant, a proprietary Suki blend of high potency botanic concentrate, is a big bonus, especially amidst big city living. And don’t get me wrong, I truly appreciate the anti-wrinkle properties she’s formulated with vegetable-sourced retinol polypeptide liposomes, but it’s the soothing feel my skin adores from the product’s standardized white willow bark based ingredient when I smooth on a swath of it across my cheeks, chin, forehead and nose in the mornings. That’s when I feel ready and good to greet the day.

Birch Tree Trio Slimming Therapy

15 Apr

 

by Paige Donner

To celebrate the imminent arrival of beach season (in the Northern Hemisphere anyway), Weleda, the beauty company that has always been organic – since 1921! – has launched three new products on the market that, when used together as recommended, work to aid the slimming process.

These Birch Tree based products are to be used in tandem with a healthy exercise regime. Celebrity personal fitness coach Julie Ferrez (clients include French First Lady Carla Bruni and French President Nicolas Sarkozy) recommends a super-effective and not-very-time-consuming training circuit that you can do at home with a balance ball on your floor.

Ferrez, recently dressed all in Victoria Secret’s Pink workout wear (“I only wear U.S. clothes,” confessed this adorable and Top French fitness trainer) led a group of assembled journalists interested in getting back in shape before bikini beachwear season strikes again.

Fifteen-Minute Exercise Regime

First exercise: Start by sitting on the balance ball. (Easy enough, eh?!) Then as you walk your legs forward, the ball will sit on your lower back to mid-back. Your legs are now supporting your lower body. From this position, do as many crunches as you can (watch to not lift your chin too high!). Do at least ten. If you can do 30 or more until your muscles fatigue, that’s going to give you the best results the fastest. Do several reps of this.

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Dying To Be Beautiful

27 Oct

Peter Lamas shed light on the dangers of harsh chemicals hidden in common beauty products on October 22nd and 23rd, 2011 in Vancouver, B.C. At The West Coast Women’s Show

Dying_to_be_beautiful

As one of the leading international make-up artists and beauty experts in the world, Mr. Lamas began his career at Vidal Sassoon in NYC 30 years ago and quickly became a go-to for such classic beauties such as Jacqueline Onassis Kennedy, Elizabeth Taylor, Grace Kelly, Audrey Hepburn and Gloria Vanderbilt. Today the Peter Lamas brand is known worldwide for its line of 100% percent vegan, natural products with a cult following which boasts a number of beauty editors and celebrities.  Continue reading

Introducing…The Spermacycle!

28 Aug

For all Eco-Moms and Eco-Mom Wannabes Everywhere…

Nordisk Cryobank (European Sperm Bank)is one of Europe’s leading sperm banks and the company was looking at environmentally-friendly alternatives to how they could transport their sperm samples to the fertility clinics around Greater Copenhagen.

The company’s CEO, Peter Bower, says, “The first idea was how we could deliver to the fertility clinics in a C02-friendly way. Shortly afterwards followed the idea of a custom-designed bike with a cooling system. Now, six months later, we can cycle around the city on our sperm cell bike.

Spermbike1

[Courtesy http://www.copenhagenize.com/2011/04/sperm-bike-in-copenhagen.html]

[Courtesy http://www.copenhagenize.com/2011/04/sperm-bike-in-copenhagen.html]

Spermbike2

 

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