With all eyes on Brazil these days, not just for the World Cup, but also for its natural beauty and impressive luxury market, I thought it high time to introduce to our readers the fabulous all-natural beauty care product line called Natura Brasil.
by Paige Donner
With the world’s eyes on Brazil during these final days of the World Cup soccer matches, I saw that it was high time to shine the spotlight on one of the great organic body care/ beauty product lines on the planet :
It’s extraordinary to realize that this product line, certified organic and established in 1969, can be the 5th largest organic personal product care company in the world, yet still be virtually unknown in the North American market.
A Few Facts And Figures
- Natura Brasil’s total annual revenue – €2.18 billion (R$ 7.3 billion).
- #1 personal care product leader in Brasil.
- 5th largest personal beauty care/ cosmetics line globally (organic).
Natura Brasil today produces body lotions, hand creams, makeup, hair care products, perfumes and personal care product accessories. Most of its range of lines are created around native Brazilian fruits and nuts that also lend health properties to the body. Examples are the celebrated açai, but also the Buriti and the nut we call the Brazil Nut, the castanha, as well as many other native Brazilian plants and fruits.
Founded in 1969 it is fair to say that Natura Brasil is a pioneer in the organic, chemical-free personal body care craze.
The company is founded on a business model of direct sales. Here in the US we are familiar with this through companies such as Avon and Mary Kay Cosmetics. To date, Natura Brasil counts 1.6 million representatives as part of their direct marketing sales force.
In addition to that, the company also counts over 7,000 collaborators in Brazil, Argentina, Chile, Mexico, Peru, Colombia and in France.
A few of the eco-responsible programs the company had adopted over the decades of its founding are certified carbon neutral enterprise since 2007, partnered with its supplier-producers in the Amazon to co-develop sustainable agricultural methods, use of organic alcohol in its perfumes ( a rarity in the fragrance industry) and sustainable packaging for its products.
Highlight Natura EKOS
This product line of Natura Brasil was launched in 2005 in France ; in 2000 in Brazil. It is emblematic of the company’s sustainability ethics and its devotion to organic ingredients and products.
Natura EKOS products act as product-ambassadors for all that is good about native and natural Brazil. The products celebrate the country’s natural richness and communicate about the native Amazonian culture’s deep knowledge regarding their region’s plants and fruits, sharing with us their hidden secrets.
Açai Berry Hand Cream – Natura EKOS Açai
Dreaming of soft, supple hands that smell deliciously berry fruity ? The Natura Ekos Açai Berry hand cream is your go-to hand care product. It hydrates for up to 24hours.
The açai berry oil used in its formula protects your hands from free radicals with its organic anti-oxidant properties. For best results, use it all the way to the tips of your finger nails. 77.6% of the formula’s ingredients are vegetal-origin.
For more information on this and other Natura Brasil EKOS products, visit NaturaBrasil.fr.