Elwin is their upcycled luxury eco basket bag made from fair trade coffee sack and natural hide handles. Think Sunday strolls through the market or chilling out on the beach.
The last couple years have seen an awakening of Green Style on Red Carpets. Not just actresses but also wives of actors are using their moments under the Star Lights to bring attention to ethical fashion and their favorite charity causes.
British actor Colin Firth’s wife, Livia, even maintains a blog hosted on Vogue that discusses her favorite [ethical fashion] finds and also some resale and London Pop Up shops where you can purchase dresses that have been worn by her on Red Carpets. Including a dress worn on her recent walk down the Academy Awards Red Carpet with husband Colin.
We’ve come a long way, baby, even from 2009 when Greening Hollywood stationed ourselves on the Kodak Theatre, Academy Awards Red Carpet with our Terracycle Bag and our Repurposed Threads.
Excerpt…Both the Prophetik Golden Globes dress and the Gary Harvey Oscar dress will be auctioned to raise funds. The highlight of my night however was still meeting Jamie Oliver. Hope I didn’t make a fool of myself when I offered to cook pasta for him! – Livia Firth
By Paige Donner
Commuun is one of the few Designer labels showing in Paris regularly who sport an ethical fashion approach. And like their famous colleague (Stella) their front foot is on design with their inspiration derived from nature, a respect they carry forward into their fashion designs from collection to collection.
When asked backstage what is the one constant in their collections, Iku Furudate and Kaito Hori responded that sourcing organic textiles is one of their trademarks for their collections. This year’s runway shows in Paris saw a lot of sheers, material that Commuun often uses in their collections.
Many of the fashion label’s fans at this year’s runway show in Paris held on March 7th agreed that this year’s collection bears witness to the design duo’s maturation and growth into their world-class label. Some of the textiles they used – all organically sourced – included an inversed velvet. The pops of color in the collection, too, are nature inspired and their name has nothing to do with “common” but rather references the concepts of community, communion and communication.
All photos by Paige Donner, Copyright Paige Donner
All photos by Paige Donner, Copyright Paige Donner
The NY trained, Tokyo originating design duo of Iku Furudate and Kaito Hori launched their label in 2005 which is also when they first began showing in Paris. In 2007 they won the LVMH and Longchamp ANDAM prizes.
Paige Donner is Founder and Ed. In Chief of Greening Beauty and Greening Hollywood as well as The Green Blog Network.
Cathy Amouroux is a 22 year old fashion designer and stylist living in Paris. She is a guest blogger for Greening Beauty. More at: at: www.cathyamouroux.fr
[Editor’s Note: Use a web-based translator, such as Chrome, to read the article in English]
by: Cathy Amouroux
Mon cœur balance. Il est dur d’assouvir ses envies créatives tout en se demandant en permanence si notre démarche est responsable ou non.
Je me suis déjà intéressée à la mode équitable en travaillant avec Cruselita, jeune marque de bijoux et d’accessoires engagée dans la protection de notre environnement et des conditions de travail de ses fabricants. Cette démarche limite les possibilités créatives à cause du choix plus restreint des matières. Mais la beauté de l’enjeu compense largement cette réduction des moyens: les produits obtenus ont une richesse particulière que les produits classiques n’ont pas.
D’un autre côté je suis, je l’avoue, friande de la « grey fashion ». Lorsque je préparais ma dernière collection, je suis littéralement tombée sous le charme des fournisseurs Schoeller Textiles et American Supply. Loin des classiques sergés de coton, on trouve chez eux des matières exceptionnelles, des tissages et maillages hors du commun, et des couleurs absolument introuvables ailleurs. Je trouve que l’utilisation d’une de ces matières se suffit à elle même pour donner un cachet particulier à toute création.
Malheureusement, il y a de quoi se sentir coupable quand on achète de tels matériaux, car leur mode de fabrication est souvent polluant !
J’ai alors voulu me pencher sur la question suivante : peut-on trouver des textiles funs ET écologiques ?
Récemment encore, pour moi éco textiles évoquaient souvent monotonie et fadeur. Blanc, beige, kaki, marron…à des kilomètres de mon univers.
Je me suis alors dit que non, c’est impossible, les prouesses technologiques ne peuvent pas s’arrêter là. J’ai donc décidé de mener ma propre petite enquête auprès de mes deux favoris cités plus haut.
Après avoir pris rendez-vous avec Schoeller textiles, j’ai été chaleureusement reçue par Mme Emmanuelle Vallée-Beauvais, représentante du fournisseur en France.
Cette dernière m’a fait découvrir la gamme proposée par la société sœur de Schoeller appelée Bluesign, qui garantit le meilleur rapport entre technicité et respect de l’environnement. Et à ma grande surprise, je suis repartie avec une bonne dizaine d’échantillons incroyables sous le bras. En voici un aperçu:
Légende photo 1 : De la couleur et des surfaces surprenantes.
Quant à mon deuxième favori American Supply, après quelques prises d’informations, j’ai découvert que la marque s’engage de plus en plus dans le respect de notre planète en consignant ses créations dans une charte de responsabilité environnementale.
Le fournisseur utilise en effet des plastiques végétaux recyclés ou recyclables, des colles végétales, ou encore des matériaux composites à base de déchets industriels détournés.
American Supply a également montré récemment son engagement en offrant sa créativité à la dernière campagne de publicité EcoFolio, l’éco-organisme des papiers qui organise, finance et accompagne la collecte, le tri et le recyclage des papiers.
Enquête conclue avec succès: le beau et l’extraordinaire peuvent aller dans le sens du respect et d’un engagement responsable.
Cathy Amouroux is a 22 year old fashion designer and stylist living in Paris. She has already worked alongside such fashion greats as: Jean-Charles de Castelbajac, Maxime Simoens and also Ostwald Helgason in London. At the same time, she has been working on creating her own designs and imprinting her own aesthetics on her fashion collections. You can see more from Cathy at: www.cathyamouroux.fr
By Paige Donner
Louis Vuitton, Lancel, Stella McCartney…These are some of the biggest names in the fashion industry worldwide.
Each of them have debuted IT bags this year, and those bags happen to be Eco-friendly and/or Ethically oriented.
Louis Vuitton Keepall 45 “Edun”
Louis Vuitton has partnered with Edun to design the limited edition Louis Vuitton monogrammed Keepall 45. The Every Journey Began In Africa joint ad campaign which features Edun designer Ali and her husband Bono wearing Edun ethical fashions and carrying the Keepall 45 LV tote as they step out of a small plane onto the sweeping grass plains of Africa can be found at LouisVuittionJourneys.com. Photographed by Annie Liebovitz, it is one of those ad campaigns that are the stuff of legends.
Edun is the fashion brand started in 2005 by Ali Hewson, Bono’s wife, that is ethical, organic, and, since last year, 49% owned by LVMH luxury brands, the parent company of Louis Vuitton.
During Paris Fashion Week, Edun and Louis Vuitton will unveil a temporary Art Exhibit, Africa Rising, an exhibition of contemporary African Art, alongwith Edun’s Spring collection and a showcase for the campaign.
The Louis Vuitton Keepall 45 Edun’s signature charm on the bag (also sold separately) was handcrafted in Kenya by the fair-trade jewellery label MADE. It is the French firm’s first made-in-Africa product.
All proceeds from sale of the LV Keepall 45 Edun bag, as well as the photo fees earned by Bono and Ali, will be donated to Technoserve and the Cotton Initiative. Pictures of some of the 800 organic cotton farmers who make up the Cotton Initiative are on the LVJourneys site along with Ali speaking about the underpinnings of the (organic) Cotton Initiative and how EDUN is a fashion line she created to support this.
Its presence in a Vuitton campaign gives Edun — and its mission to eradicate poverty through sustainable enterprise in Africa — international exposure, said LV’s director of communications, Antoine Arnault.
The Stella McCartney Falabella
Stella McCartney, a life-long vegetarian, has always maintained that she will not use leather, animal skins, or fur in her designs. This is the season, once again, of leather and fur but Stella’s faux-leather Falabella Bag, the season’s IT bag as far as celebrities such as Rihanna, J. Lo, and Kate Hudson are concerned, has that bred-in Rocker Chic without sacrificing one gram of Eco Ethics.
With winter’s muted shades of camels and greys, the chain strap Stella McCartney Falabella Bag in snakeskin print goes with everything…and easily…from night to day. McCartney has long been the leader in Eco Fashion, though she has never led with her green foot. Rather, her Fashion Forward sense has simply propelled her towards making superb calls on the world stage of design and fashion that are aligned with her personal convictions. On her site, StellaMcCartney.com, when you click on Green Me you will find quotes such as:
“The best thing you can do to help animals is to not eat or wear them. Let others know about the abuse that animals endure and ask them to say no to meat and leather too.” – Stella McCartney
Lancel And Brigitte Bardot
Which brings us to LANCEL. A revered leather goods and fashion icon brand in France and known the world over, their BB bag seduced not just the shores of St. Tropez this summer, but quickly became the must-have IT bag of fashionable, well-dressed women across the continents.
The Lancel BB bag was designed by (namesake) Brigitte Bardot who added personal touches to the bag such as the wide shoulder strap inspired by the guitar strap from when she strummed her strings on the famous Tropezienne shores between takes from the And God Created Woman film set back in the 50’s.
Using a different approach, luxury leather goods company, Lancel, did not do an all-out campaign promoting the Eco-ethics of its bag. But anyone who knows anything about Brigitte Bardot would quickly realize that a bag designed by one of the most vocal animal rights activists on the planet would necessarily be leather-free.
To simulate leather/ suede the bag’s rich dark chocolate incarnation is made from Alcantara, which looks every bit like suede and is soft and supple to the touch. In addition to the world of fashion, Alcantara is used in interior design features of yachts, and for interiors of the Maserati and Lamborghini.
The BB bag was designed to capture the feminine allure that Brigitte exuded as a film Goddess. The shape of the bag itself is reminiscent of a woman’s hourglass figure. No animals were harmed in the creation of the bag, it is entirely cruelty-free. A fact that hasn’t harmed the bag’s wildly popular success. Indeed, on a recent jaunt along the Champs Elysées, in Lancel’s flagship shop, the BB Bag in Beige is to be had only by special order!