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Hollywood’s Green Moguls Take Home Top Awards

18 Oct
James Cameron and wife Suzy speak on EMA Red Carpet at Warner Bros. backlot for Saturday’s Environmental Media Awards, for which Avatar took home top Feature Film Award. Photo courtesy Ann Murray.
Ed Begley Jr. was also honored with top prize at EMA Awards for Life With Ed Tv Series.                                    Photo courtesy Ann Photo Courtesy Ann Murray.

By: Ann Murray

The green carpet rolled out for The Environmental Media Association’s EMA Awards this Saturday at the Warner Bros. movie lot, which was hosted by Olivia Munn and Jason Ritter. The event, which was completely plastic water bottle free, honored environmental films and television series, tackled topics such as alternative fuel sources and even featured a live Native American Dance troupe.

Celebrity guests included the brilliant James Cameron and his beautiful and green conscious wife, Suzy Amis Cameron (famous for her own green fashion choices). They were both on hand when Avatar snagged the night’s award for Feature Film. On the green carpet, Cameron explained the significance of how his film was shot and its overall environmental impact.

“Let’s look at the big picture,” he said. “Avatar was a film that took place in an enormous rain forest. Can’t shoot big battle scenes in a rain forest. It was 100 percent CGI. There were a few people playing multiple roles so the footprint compared to the visual impact was very tiny. But ultimately it’s a multi-hundred million dollar movie, there are a lot of people working on computers, and those computers are absorbing energy. There’s no way you can say this movie was made with one watt of power. But you have to weigh the value of the film with the environmental impact in the public consciousness.” – James Cameron,  on making Avatar

 

Rosario Dawson is all for Greening Hollywood. At EMA Awards Oct. 16th, Warner Bros. lot. Photo courtesy Ann Murray.

Warner Bros. backlot just before EMA Awards Oct. 16, 2010. Photo courtesy Ann Murray.

 

EMA Awards Oct. 16, 2010. Warner Bros. Photo Courtesy Ann Murray.

Other stars gave us the scoop on how their television sets are enviro-friendly and waste-free. Sarah Drew from Grey’s Anatomy took tips from a fellow star on the set: “I was very inspired by Sandra Oh, because she never uses paper products on set,” she told us on the red carpet. “She uses her own mugs that say “Oh” on it, and she has her own plates. I went out and bought a reusable mug that looks like one of those coffee cups. I also bring my water bottle to set every day.”

Katrina Bowden took us inside 30 Rock’s very serious green policies;  “Our show is green, we have done away with all plastic bottles,” she said. “At the beginning of the season we get our own mugs with our names on it, there’s recycling bins everywhere, efficient light bulbs everywhere. The same thing I am doing at home too.”

Native American dancing at EMA Awards, Oct. 16, 2010. Photo courtesy Ann Murray.

Mark Paul Gosselaar, on the other hand, told us it hasn’t always been easy to keep a set’s waste and energy consumption down, but that now being green on set is the norm. “So much so that when they gave my character a car, I asked that they made it a Prius” he told us about his time on ‘Raising the Bar’. “They said “we’ll get you a Prius!” but I don’t think that would have happened years ago.”

 

EMA Awards Silent Auction. Film Production and Eco Travel, a Natural Fit. Photo courtesy Ann Murray.

But if a film or TV series still finds it difficult to keep their carbon footprint in check, they might want to follow green guru Ed Begley Jr.’s guidance. “Contact EMA and get that green checklist for production,” he told us. “It’s simple things like recycling on the set, not printing scripts – if you have to print them, do so on recycled paper. Use pdf files. As an actor, I like to use pdfs. Shuttling people around, get a low mileage vehicle and more fuel efficient shuttles, buy green energy, have efficient lighting in the production office. Really it’s as easy as checking out the EMA list.”

In addition to “Avatar,” “30 Rock,” the documentary “Gasland” and Begley’s “Living With Ed” took home top honors of the night.

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Eco Bags Are BIG! – Previews From Paris Fashion Week

26 Sep

By Paige Donner

Louis Vuitton, Lancel, Stella McCartney…These are some of the biggest names in the fashion industry worldwide.

Each of them have debuted IT bags this year, and those bags happen to be Eco-friendly and/or Ethically oriented.

See More Photos of Ali and Bono wearing Edun and sporting LV on LouisVuittonJourneys.com. Photo by Annie Leibovitz.

Louis Vuitton Keepall 45 “Edun”

Louis Vuitton has partnered with Edun to design the limited edition Louis Vuitton monogrammed Keepall 45. The Every Journey Began In Africa joint ad campaign which features Edun designer Ali and her husband Bono wearing Edun ethical fashions and carrying the Keepall 45 LV tote as they step out of a small plane onto the sweeping grass plains of Africa can be found at LouisVuittionJourneys.com. Photographed by Annie Liebovitz, it is one of those ad campaigns that are the stuff of legends.

Louis Vuitton limited edition Keepall 45 "Edun" bag.

Edun is the fashion brand started in 2005 by Ali Hewson, Bono’s wife, that is ethical, organic, and, since last year, 49% owned by LVMH luxury brands, the parent company of Louis Vuitton.

During Paris Fashion Week, Edun and Louis Vuitton will unveil a temporary Art Exhibit, Africa Rising, an exhibition of contemporary African Art, alongwith Edun’s Spring collection and a showcase for the campaign.

The Louis Vuitton Keepall 45 Edun’s signature charm on the bag (also sold separately) was handcrafted in Kenya by the fair-trade jewellery label MADE. It is the French firm’s first made-in-Africa product.

All proceeds from sale of the LV Keepall 45 Edun bag, as well as the photo fees earned by Bono and Ali, will be donated to Technoserve and the Cotton Initiative. Pictures of some of the 800 organic cotton farmers who make up the Cotton Initiative are on the LVJourneys site along with Ali speaking about the underpinnings of the (organic) Cotton Initiative and how EDUN is a fashion line she created to support this.

Its presence in a Vuitton campaign gives Edun  — and its mission to eradicate poverty through sustainable enterprise in Africa — international exposure, said LV’s director of communications, Antoine Arnault.

Stella McCartney's Falabella Chain Strap It Bag. Always Eco-Friendly. Always kind to animals. Always Fashion Forward. Photo courtesy Stella McCartney.

The Stella McCartney Falabella

Stella McCartney, a life-long vegetarian, has always maintained that she will not use leather, animal skins, or fur in her designs.  This is the season, once again, of leather and fur but Stella’s faux-leather Falabella Bag, the season’s IT bag as far as celebrities such as Rihanna, J. Lo, and Kate Hudson are concerned, has that bred-in Rocker Chic without sacrificing one gram of Eco Ethics.

Rihanna heads to the Studio with her Falabella bag by Stella McCartney. Photo courtesy Handbagdujour.

With winter’s muted shades of camels and greys, the chain strap Stella McCartney Falabella Bag in snakeskin print goes with everything…and easily…from night to day.  McCartney has long been the leader in Eco Fashion, though she has never led with her green foot. Rather, her Fashion Forward sense has simply propelled her towards making superb calls on the world stage of  design and fashion that are aligned with her personal convictions. On her site, StellaMcCartney.com,  when you click on Green Me you will find quotes such as:

“The best thing you can do to help animals is to not eat or wear them. Let others know about the abuse that animals endure and ask them to say no to meat and leather too.” – Stella McCartney

Lancel'S BB Bag, inspired and co-designed by Brigitte Bardot. Bardot, a life-long animal rights defender, chose to use Eco-friendly and animal-friendly materials for her BB Bag by Lancel.

Lancel And Brigitte Bardot

Which brings us to LANCEL.  A revered leather goods and fashion icon brand in France and known the world over, their BB bag seduced not just the shores of St. Tropez this summer, but quickly became the must-have IT bag of fashionable, well-dressed women across the continents.

The Lancel BB bag was designed by (namesake) Brigitte Bardot who added personal touches to the bag such as the wide shoulder strap inspired by the guitar strap from when she strummed her strings on the famous Tropezienne shores between takes from the And God Created Woman film set back in the 50’s.

Using a different approach, luxury leather goods company, Lancel, did not do an all-out campaign promoting the Eco-ethics of its bag. But anyone who knows anything about Brigitte Bardot would quickly realize that a bag designed by one of the most vocal animal rights activists on the planet would necessarily be leather-free.

To simulate leather/ suede the bag’s rich dark chocolate incarnation is made from Alcantara, which looks every bit like suede and is soft and supple to the touch. In addition to the world of fashion, Alcantara is used in interior design features of yachts, and for interiors of the Maserati and Lamborghini.

Brigitte Bardot used her guitar strap as an inspiration for her BB Bag design. The Lancel BB Bag is Eco-Friendly and Cruelty Free.

The BB bag was designed to capture the feminine allure that Brigitte exuded as a film Goddess. The shape of the bag itself is reminiscent of a woman’s hourglass figure.  No animals were harmed in the creation of the bag, it is entirely cruelty-free.  A fact that hasn’t harmed the bag’s wildly popular success. Indeed, on a recent jaunt along the Champs Elysées, in Lancel’s flagship shop, the BB Bag in Beige is to be had only by special order!

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